Having a conversion-focused, customer-obsessed, and creative copywriting & marketing process is important.

Getting to know your business and brand.

At the heart of every great customer experience is a business and brand that knows who it is.

During Discover, I get to know your brand voice, that thing that makes your business unforgettable.

(I get excited just thinking about it. Seriously.)

But even if you don’t have a clear idea about what that is, don’t stress.

Discover starts where you’re at.

By phone, video chat, or in person, the Discover meeting is all about your business.

Discover is where I start developing a framework and strategy for your copy and marketing.

It’s where I get to hear about what type of outstanding experience your customers are in for.

‘Nuff said? Contact me.

You head back to your day. I start to hunker down.

If you want copy or a marketing strategy that resonates with your customers, getting results requires research. Once our Discover session is done, I start to put the pieces together.

My process is conversion-focused. Narrowing in on your ideal customer, I ask the questions that help uncover their buying motivations.

It’s NEVER about trickery or sleazy sales moves.

It’s about connecting your offer to your customer’s motivation. 

All the pieces are in place. Now, I strategize, write and refine.

I know your brand, clients, and service—time to nerd out. 

Copywriting and marketing is a creative and strategic process. First, I put myself in your client’s mind space, then I create marketing with your brand’s voice.

Discover and Research have given me lots to work with, now I communicate your business value.

But hey, there’s always room for improvement, so revision is built into the process.